I have felt a little more inspired compared to last week and have made some video content which seems to be performing better. It can be really demotivating when you put a lot of work to create a video and have it tank in performance. I try to separate quality from performance because I know in the long run it is more important to make quality content than push out a lot of lower quality content that might get higher views but not provide any real value. Through this process, I have learned that reels definitely are more effective at converting viewers to followers.

Photo by Emma Scholten is licensed under CC BY 4.0

I spoke to one of my content creators friends who along with her own fashion Instagram, also works for a travel and tourism account for Victoria (NearMe Victoria) about the best content to create. She told me that video content is most important and to keep clips very short to maintain attention and retain viewers until the end of the video. We have discussed whether more aesthetic videos with music or talking videos perform better but it seems like it is always changing. Although she does have lots of success, especially on her work account, we both struggle with understanding and predicting what the algorithm will favour. It is so helpful to have people in my community that I can discuss social media and collaborate with. It is a bit like our PLN that we have discussed in class, but for a different aspect of my life.